By offering flexible and seamless integration of data management services, prospect/customer segmentation strategies and real-time analytics, ICS can reduce time to market, minimize data security risks and generate new receivables faster.
ICS maintains a state-of-the-art HIPAA compliant environment to protect the data assets of our clients. Using SOC2 Type 2 operating standards as our backbone, we are able to adapt our security network to meet the varied needs of the industries we serve. ICS is fully compliant with the stringent requirements of all major credit data providers, and have completed the following audit processes:
ICS is an approved partner for all credit reporting agencies and is a reseller of non-credit data from multiple sources.
As data is not a one-size-fits-all solution, ICS builds a custom database for each client. Our Data Warehouse capabilities allow us to house hundreds of millions of records, evaluate trade lines, attribute information and append historical mail information, as needed. This helps us build custom models for each of our clients.
Our Data Science team employs advanced modeling tools and machine learning to build highly predictive response and performance models for our clients in the financial services space. ICS leverages past performance data to create a model with the flexibility to support a number of strategic paths.
Through a multi-sourced approach, we can append a complete digital “footprint” to most consumer mail files, allowing us to customize digital campaigns at a specific individual level. Additionally, we are able to develop online behavioral models which allow us to understand what a prospect does in the 30 to 60-day timeframe before they make a purchase decision.
Personalized URLs (PURLs) give each recipient a unique online destination, enabling you fast and easy contact with customers and prospects. Customize your offer based on detailed customer profiles and preferences. Develop personalized and highly customized landing pages to mirror and enhance your direct-mail piece. PURLs offer a great way to gather customer data, open dialogues and turn marketing into an interactive process.
Data Hygiene Advantage:
Our extensive data hygiene processes ensures your addresses are accurate and consistent within the USPS postal standards with suppressions applied for optimal results.
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