Today’s ICS represents a single source for marketing solutions designed to empower brands and increase market share. In fact, in just the last few years, ICS has invested more than $12 million to refresh its digital laser, lettershop and postal logistics equipment. It’s an investment driven by our commitment to reducing client campaign cycle times, and leveraging new technology.
The sweet spot for ICS has always been its people — its passionate, resilient, resourceful and gritty people. Our production team is highly tenured and represents all aspects of direct-mail production. From estimating to scheduling to data processing, the team's role is to provide insight in how to best optimize your current campaign functions.
We use a Multi-Aggregated Data Entity (MADE) to track job progress and production. MADE is a data-driven tool that allows us to optimize scheduling for production, make real-time decisions based on historical data and enable real-time tracking of job progress. MADE measures several factors — such as job production speed, inventory status, ink coverage and data processing time.
Through these insights, we are able to offer suggestions for program optimization as well as individual campaign adjustments. Plus, the insights allow us to suggest process improvements and enhance speed to market.
It's good to talk. We'd love to learn more about you and how we can help!
